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- ストーリーとしての競争戦略 ―優れた戦略の条件 Hitotsubashi Business...
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87917675
ストーリーとしての競争戦略 ―優れた戦略の条件 Hitotsubashi Business Review Books
90% of respondents would recommend this to a friend
Item #:
87917675
TTD 219
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Strategy is about creating an engaging 'story' that you can't wait to share with others.
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What Stands Out
Engaging Narrative
Presents complex competitive strategies in a storytelling format, making them accessible and relatable to readers, enhancing comprehension and retention.
Practical Insights
Offers actionable advice grounded in real-world examples, empowering business leaders to apply strategies effectively in their organizations.
Holistic Approach
Integrates various business aspects, providing a comprehensive view of strategy development that goes beyond traditional frameworks, fostering innovative thinking.
Product Details
- 30万部突破のロングセラー! 戦略の神髄は 思わず人に話したくなるような 面白いストーリーにある。 大きな成功を収め、その成功を持続している企業は、戦略が流れと動きを持った「ストーリー」として組み立てられているという点で共通している。戦略とは、必要に迫られて、難しい顔をしながら仕方なくつらされるものではなく、誰かに話したくてたまらなくなるような、面白い「お話」をつくるということなのだ。 本書では、この「ストーリー」という視点から、究極の競争戦略と競争優位、その背後にある思考のパターンの本質を、多くの企業の事例を挙げながら解明していく。 一橋大学ビジネススクールで気鋭の経営学者、初の単独著作。 語り口調を使い、ストーリーを楽しめるような作りとなっている。
| Publisher | 東洋経済新報社 |
| Publication date | April 23, 2010 |
| Language | Japanese |
| Print length | 544 pages |
| ISBN-10 | 4492532706 |
| ISBN-13 | 978-4492532706 |
| Item Weight | 560 g |
| Dimensions | 7.68 x 5.51 x 1.18 inches (19.5 x 14 x 3 cm) |
Who Should Buy?
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Business Strategists
Ideal for strategists seeking innovative narrative-based frameworks for developing and communicating competitive strategies effectively.
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Entrepreneurs
Useful for entrepreneurs needing guidance on articulating their business vision and strategies to investors and teams.
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Students of Business
Beneficial for business students wanting to learn practical storytelling techniques in strategic management and business education.
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General Readers
Not suitable for casual readers seeking light content, as it focuses heavily on complex business concepts and strategies.
Product Description
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Customer Questions & Answers
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What is the main focus of the book?
Answer: The book focuses on understanding competition strategy through engaging storytelling. -
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Who is the author of the book?
Answer: The author is a distinguished scholar affiliated with Hitotsubashi Business School. -
Question:
Can I find real-world examples in the book?
Answer: Yes, the book includes various case studies from successful companies.
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Features & Benefits
- Long-lasting bestseller with over 300,000 copies sold.
- Understand competition strategy through compelling storytelling.
- Successful companies build strategies as flowing narratives.
- Provides insights through real-world business case studies.
- Written by a distinguished scholar from Hitotsubashi Business School.
- Enjoyable narrative style enhances the learning experience.
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