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52970571
The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good
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Item #:
52970571
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Bias is real and we all have it, but there is good news: even though bias is part of the human condition, we are not powerless against it. The secret is building authentic, deep relationships across differences.
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What Stands Out
B Corp Certification
Provides essential guidance on achieving B Corp certification, empowering businesses to become forces for good while enhancing their brand reputation and customer loyalty, differentiating themselves in a competitive market.
Practical Framework
Offers a practical framework for integrating social and environmental performance into business strategies, helping companies align profitability with purpose while addressing community and environmental challenges effectively.
Expert Insights
Includes insights from B Corp leaders and practitioners, sharing real-world examples and strategies that inspire actionable change, equipping readers with the knowledge to drive sustainable business practices.
Product Details
| Publisher | Berrett-Koehler Publishers |
| Publication date | April 23, 2019 |
| Edition | 2nd |
| Language | English |
| Print length | 240 pages |
| ISBN-10 | 1523097531 |
| ISBN-13 | 978-1523097531 |
| Item Weight | 13.6 ounces (385.56 grams) |
| Dimensions | 6.26 x 0.59 x 9.25 inches (15.9 x 1.5 x 23.5 cm) |
Who Should Buy?
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Social Entrepreneurs
Individuals seeking to create positive social or environmental impact through their business practices will find valuable guidance.
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Business Leaders
Executives looking to integrate social responsibility into their business models will benefit from the comprehensive strategies and insights.
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Students and Educators
Those studying business ethics or corporate responsibility will appreciate the practical application of B Corp principles and case studies.
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Traditional Corporations
Companies focused solely on profit without interest in social impact may find the content irrelevant to their objectives.
Product Description
The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good
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Customer Questions & Answers
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Question:
What is the focus in the updated second edition of The B Corp Handbook?
Answer: The updated second edition has a much stronger focus on diversity, equity, and inclusion (DEI). -
Question:
What are B Corps and how many are there worldwide?
Answer: B Corps are a global movement of over 3,300 companies in 70 countries using business for good. -
Question:
Why is building authentic relationships crucial in overcoming bias?
Answer: Building authentic relationships across differences is key to combating bias and fostering inclusiveness.
Environmental Economics Editorial Review
The B Corp Handbook is a highly recommended book for those interested in starting a socially Conscious business or achieving Certified B Corp status. It explains every aspect of the B Impact Assessment in detail and is a great resource for any business or for those teaching a class on the subject. While it may not be the most exciting read, it provides relevant information for the B-Corp movement, which is gaining momentum worldwide.
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Pros
- Highly detailed information on the B Impact Assessment
- Great resource for anyone interested in socially Conscious business or achieving Certified B Corp status
- Helpful for teaching a class on the subject
- Great intro to B-Corp and how to get certified
Cons
- Not the most exciting read
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Features & Benefits
- Bias is real but can be overcome through building authentic relationships across differences.
- Practical handbook to recognize and prevent microaggressions for a sense of belonging.
- Using business as a force for good attracts top talent, distinguishes your company, and builds trust.
- Authoritative guide to B Corp certification, emphasizing DEI values in the updated second edition.
- Insights from over 200 B Corps globally on becoming a Certified B Corp and improving performance.
- Applicable tools for companies of all sizes and industries to learn how to build a better business.
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