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10677450
From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video Inside Technology
Item #:
10677450
TTD 633
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From Betamax to Blockbuster illustrates how the combination of neighborhood video stores and the VCR created a world in which movies became tangible consumer goods.
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What Stands Out
Historical Insight
Explores the evolution of video technology, offering readers a comprehensive understanding of how Betamax and Blockbuster shaped the home entertainment landscape, making it essential for film and technology enthusiasts.
Cultural Impact
Analyzes the societal changes driven by the advent of video stores, showcasing their role in altering movie consumption habits and providing a nostalgic look at the video rental era.
In-depth Research
Combines thorough research and expert interviews to present an authoritative account, appealing to academics and casual readers interested in the intersection of technology and culture in the film industry.
Product Details
| Publisher | Mit Pr (January 1, 2008) |
| Language | English |
| Hardcover | 214 pages |
| ISBN-10 | 0262072904 |
| ISBN-13 | 978-0262072908 |
| Item Weight | 1.1 pounds (500 grams) |
| Dimensions | 6 x 1 x 9.25 inches (15.2 x 2.5 x 23.5 cm) |
Who Should Buy?
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Film History Enthusiasts
This book offers insights into the evolution of video technology and its impact on film history, ideal for enthusiasts.
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Cultural Researchers
Scholars studying media influence will find valuable perspectives on the home video revolution and its societal effects.
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Nostalgic Viewers
Readers nostalgic about video rental stores will appreciate reflections on their significance and the memories associated with them.
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General Audiences
Those with a casual interest in movies may find the technical discussions and history less engaging or relevant.
Product Description
From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video Inside Technology
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Customer Questions & Answers
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Question:
What is the main focus of the book?
Answer: The book focuses on the evolution of video technology and its impact on consumer access to movies through video stores and the VCR. -
Question:
Who is the author of 'From Betamax to Blockbuster'?
Answer: The author is Joshua M. Greenberg, the Director of Digital Strategy and Scholarship at the New York Public Library. -
Question:
How does this book relate to current streaming services?
Answer: The book connects historical video consumption practices to modern platforms like Netflix and iTunes, exploring ongoing questions about the nature of movies.
History Editorial Review
**** "From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video" by Josh Greenberg explores the fascinating history of video cassette recorders (VCRs) and their significant cultural impact through the lens of social context rather than just technological advancement. Greenberg's engaging narrative highlights the evolution of the VCR from its origins as a simple time-shifting device to a catalyst for the movie rental revolution facilitated by video stores. The author delves into the role of early videophiles and hobbyists who not only used VCRs to record television but also transformed how movies were accessed and enjoyed, ultimately contributing to the demise of the Betamax format in favor of VHS. This shift didn't just change the way movies were shared; it birthed a vibrant community around video rentals, where shared recommendations flourished and greatly influenced the popular culture of the time. Greenberg meticulously details both the rise and fall of video cassette technology, offering a rich account of the social Constructs that shaped Consumer behavior, viewing habits, and the commercial landscape of home entertainment. Readers looking for an in-depth examination of the social dynamics at play will appreciate Greenberg's thorough research and inclusion of first-person sources from that era. However, despite its historical insights, some readers found the book's academic tone a bit dense for casual reading, suggesting it may not be the quick flight read that some hoped for. Nevertheless, the historical context provided serves as an intriguing time capsule of a now-obsolete medium that once defined movie-watching experiences. Overall, this book is a must-read for anyone interested in the intersection of technology, culture, and history, offering insights into how technological innovations can reshape societal norms and behaviors. **
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Pros
- Engaging and accessible writing style.
- Emphasis on social context of technology adoption.
- In-depth historical analysis of VCRs and video rental culture.
- Well-researched, with first-person accounts from the time.
Cons
- Some readers may find the academic tone dense.
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TTD 633
This product is not Fulfilled by Ubuy and can take minimum 10 days in delivery. We might cancel the product from the order and refund you if any issue arise with the delivery of this product.
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Features & Benefits
- Explores the transformation of video technology from time-shifting to home entertainment.
- Shows how VCRs turned movies into consumer products accessible at home.
- Charts the rise of video stores that enhanced the movie renting experience.
- Highlights the shift in consumer relationships with movies through rental and sale.
- Discusses the impact of Blockbuster's model on local video stores and market dynamics.
- Analyzes contemporary technologies like Netflix and iTunes and their implications for movie consumption.
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