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Toward Behavioral Transaction Cost Economics: Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership (International Marketing and Management Research)
This book presents a full two-sided behavioral framework of organizational decision-making, inspiring new insights into the significance of cultural distance.
Toward Behavioral Transaction Cost Economics: Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership (International Marketing and Management Research)
Item #: 84754907

Toward Behavioral Transaction Cost Economics: Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership (International

Item #: 84754907

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This book presents a full two-sided behavioral framework of organizational decision-making, inspiring new insights into the significance of cultural distance.
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What Stands Out

Theoretical Framework
Offers a comprehensive theoretical framework that extends behavioral transaction cost economics, providing valuable insights for researchers and practitioners in international marketing and management.
MNC Focus
Specifically targets multinational corporations (MNCs), presenting nuanced analysis on subsidiary ownership, which is crucial for strategic decision-making in global business contexts.
Practical Applications
Demonstrates practical applications of theory, bridging the gap between academic research and real-world strategy, essential for managers seeking to optimize subsidiary operations.

Product Details

Shop Toward Behavioral Transaction Cost Economics: Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership (International Marketing and Management Research) online at a best price in Trinidad and Tobago. 3030468771
Publisher Palgrave Macmillan
Publication date October 27, 2020
Edition 1st ed. 2021
Language English
Print length 393 pages
ISBN-10 3030468771
ISBN-13 978-3030468774
Item Weight 1.42 pounds (640 grams)
Dimensions 5.83 x 0.88 x 8.27 inches (14.8 x 2.2 x 21 cm)
Part of series International Marketing and Management Research

Who Should Buy?

Suitable For
  • Academics and Researchers

    Ideal for scholars studying transaction cost economics, international marketing, and multinational corporation dynamics in-depth.

  • Graduate Students

    Beneficial for master's and PhD students focusing on economics or business studies, especially in behavior theory.

  • Business Strategists

    Useful for professionals devising strategies for multinational corporations regarding subsidiary ownership and investment decisions.

Not Suitable For
  • Casual Readers

    Not suitable for general readers seeking light or popular content on economics or international business topics.

Product Description

Toward Behavioral Transaction Cost Economics: Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership (International Marketing and Management Research)

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Customer Questions & Answers

  • Question: What is the main focus of the book?

    Answer: The book focuses on developing a behavioral theory of organizational decision-making through the lens of transaction cost economics and effectuation theory.
  • Question: How does this book help in understanding cultural distance?

    Answer: It re-conceptualizes cultural distance as reflecting cognitive bounds, providing insights into its impact on organizational decision-making.
  • Question: What empirical research does the book utilize?

    Answer: The book applies its theoretical framework to a dataset of over 10,000 Japanese subsidiaries across 43 host countries to analyze ownership decision-making.

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