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3732889
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
90% of respondents would recommend this to a friend
Item #:
3732889
TTD 238
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“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.”
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What Stands Out
In-depth Analysis
Offers a comprehensive exploration of how technology is designed to be addictive, delving into psychological tactics and societal impacts that reveal the intricate relationship between users and their devices.
Authoritative Insights
Written by a leading expert in technology and addiction, the book provides readers with credible perspectives backed by research, enhancing understanding of technology's influence on behavior and well-being.
Practical Solutions
Equips readers with strategies to resist addictive technology, emphasizing critical thinking and self-awareness, empowering individuals to make conscious choices about their digital consumption and improve their overall quality of life.
Product Details
- Hardcover book titled 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked'
- Authored by Adam Alter and published on March 7, 2017
- Explores the addictive nature of technology and how businesses capitalize on it
- Focuses on the impact of modern technology on behavior and well-being
- Examines the psychological and social consequences of excessive screen time
- An insightful and thought-provoking read for understanding technology's influence on society
| Publisher | Penguin Press |
| Publication date | March 7, 2017 |
| Edition | Illustrated |
| Language | English |
| Print length | 368 pages |
| ISBN-10 | 1594206643 |
| ISBN-13 | 978-1594206641 |
| Item Weight | 1.1 pounds (500 grams) |
| Dimensions | 5.74 x 1.28 x 8.52 inches (14.6 x 3.3 x 21.6 cm) |
Who Should Buy?
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Tech Enthusiasts
Individuals passionate about technology will find insights into how products are designed to be addictive and engaging.
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Mental Health Advocates
Those focused on mental health will appreciate the exploration of technology’s impact on habits and well-being.
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Educators and Parents
Educators and parents seeking to understand the influence of technology on youth can utilize the book's findings.
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Casual Users
Individuals who casually use technology may not find the detailed analysis relevant to their everyday experiences.
Product Description
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
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Features & Benefits
- Half of the American population is addicted to at least one behavior.
- Adam Alter tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible.
- Companies design these products in a way that they become almost impossible to resist.
- Alter explains how we can harness addictive products for the good and how we can mitigate their most damaging effects.
- Adam Alter is a professor of psychology and marketing at NYU.
- His previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback.
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